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Creative Project - Requirements Form
Key Project Requirements: (please explain in detail)

1. Describe the target audience?
2. What is the main objective of the Creative project 3. Any specific logo tagline, copy or art and photographs, that will be used: 4. Any Specific Colors or treatments to be used 5. Need to follow any style or established campaign treatments (Aesthetic, Classic, Futuristic, Corporate, etc) 6. Dimensions and file size Restrictions 7. Text material to be used, edited or re written: 8. Any Action Script code: (for flash) 9. Desired Frames per second: (for flash) 10. Any Competiors/References/Examples: 11. Key Project Deliverables Timeline:

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Brand & Identity

  • Research and analysis
  • Brand message evolution
  • Logo and identity

Website Design

  • Standard information sites
  • Flash, Video, Demonstrations
  • Online Purchasing sites
  • Online media display ads
  • Tracking and reporting

Print Design

  • Collateral
  • Promotions, displays
  • Advertising
  • Brochures, magazines
  • Signage

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